How we helped Shirohana Flowers improve its digital revenues by over 300% in a few weeks.
Since its inception in 1983, Shirohana has been the market leader in Sri Lanka's cut-flower industry. This well-known chain of flower shops can be found all over Sri Lanka and its online presence was growing even faster.
With this increasing focus on online commerce, Shirohana faced the challenge of how to sustainably grow its sales on its website. The market was already dominated by stiff competition. Their ask: how do we sustainably increase our online sales amidst the competition?
We went back to the basics by first understanding the business, conducting various exercises alongside Shirohana. Working closely to understand the behavior of core customer segments and buying patterns.
We then began a collaborative data-driven set of digital A/B experiments covering social media marketing, search engine marketing, and optimizations on the website.
This helped us test various hypotheses and the identifications of various roadblocks and opportunities. Giving us a better understanding of which platforms to use, what type of messaging works better with our audience, improving conversion rates incrementally over time.
These incremental improvements added up over time to produce a gain of over 300% in digital sales in just over 8 weeks alongside improving customer acquisition costs.
We really enjoyed working with the Shirohana team, it was a truly collaborative effort—as various silos of the business worked together to gather the insights that were the basis of the experiments that ultimately ended up with real revenue growth for the business in a very competitive market.